Cookie Policy

1. What cookies are

Cookies are small text files stored on your device when you visit a website. Together with similar technologies (pixels, tags, local storage) they help the site work, remember choices, understand usage, and measure advertising. Some are set by us (first-party) and some by trusted partners (third-party).

2. Types we use

• Essential — let the website load and function correctly. These are always on and cannot be switched off.
• Analytics — help us understand which pages families visit so we can improve the site (e.g. Google Analytics). Aggregated and non-identifying.
• Advertising & measurement — measure whether our admissions campaigns reach interested families and limit repeat ads (e.g. Google Ads, Meta Pixel).
• Preferences — remember basic choices you make so your experience is smoother on return visits.

3. Google & Meta tools

To run and measure our admissions advertising, this site may use tools from Google and Meta. These partners act as independent controllers of the data collected through their tools and process it under their own policies:

• Google (Analytics, Ads, Tag) — Privacy Policy; how Google uses data (policies.google.com/technologies/partner-sites).
• Meta (Facebook / Instagram Pixel) — Privacy Policy; ad preferences (facebook.com/about/ads).

We use these tools to reach adult decision-makers (parents and guardians). We do not use them to profile or target children.

4. Cookies & children

Our commitment: Consistent with the DPDP Act, we do not use cookies or advertising tools to track, profile, or target children. Advertising measurement relates to website visitors, who we treat as adults.

5. Managing cookies

You are in control. You can:

• adjust or block cookies in your browser settings (Chrome, Safari, Edge, Firefox all allow this);
• use your browser's private / incognito mode;
• manage ad personalisation in your Google Ad Settings (adssettings.google.com) and Meta Ad Preferences (facebook.com/adpreferences/ad_settings).

Blocking some cookies may affect how parts of the website work, but essential functions will remain available.

6. Changes

We may update this Cookie Policy as our tools or the law change. The "last updated" date above shows the current version.

7. Contact

Questions about cookies? Email info@dpsspr.school or write to us at Delhi Public School SPR, Southern Peripheral Road, Sector 70-A, Gurugram, Haryana 122101, India.